Shop Obooja Beauty Products

We're Bringing Braiding Hair to You!

RastAfri braiding hair now in stock with a select few colors. More colors on the way!

Try Keratin Protein Treatment

Strengthen Your Hair

Condition and hydrate hair with the Hi-Pro-Pac Keratin Protein No-Frizz Intense Protein Hair Treatment. Formulated with Natural Keratin and Wheat Amino Acids, this treatment gives hair strength, shine, and a frizz-free, smooth touch.

Your hair will thank you!

Freshen Up Your Hairstyle

Keep your strands strong and healthy with Kaleidoscope Miracle Drops products. Keep your hairstyles looking fresh all day with stylers by DaBrat!

edges, frizz and more

Edges Laid with Ease

Don’t let unruly hair control your style. The fan-favorite EDGE BOOSTER pomade is now available with extra-strength hold and luxurious moisture.

Don't Wait In Lines

Newest Releases from the Hottest Brands

Your shopping's done in a few clicks!

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Looking for something?

Shop These Crowd Favorites

Suavecito

Suavecito Firme Strong Hold Pomade - 4oz

$14.99

Got2b

Got2b Styling Spiking Glue

From $3.49

Layrite

Layrite Deluxe Natural Matte Cream

From $10.99

Wild Growth Hair Oil

Wild Growth Light Oil Moisturizer - 4oz

$11.79

Wild Growth Hair Oil

Wild Growth Hair Oil - 4oz

$11.79

Ampro

Shine N Jam Magic Fingers for Braiders

From $8.49

Your satisfaction is our top priority

We're all about family!

We rely on the connections we have formed with our customers to help bring out the best for their hair and themselves.

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When You Spend $50 or More

Enjoy free shipping as a thank you for ordering with us!

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Reliable Customer Service

Have questions or concerns? Please reach out to our team for support on your order.

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Carrying Signature Brands

Check out our collections for Mielle, Hairobics and more!

Need Custom Ordering?

O Boo Ja is also open to custom ordering, and special ordering of products as long as it falls within the scope of our providers. If this sounds like you, please contact us for more information.

If you have any special requests for products, let us know!

Contact Us